1. There are many benefits of both the Emic and Etic perspectives. With the Emic perspective, the anthropologist submerges himself in the culture that he is trying to learn about. This can allow him to fully understand first hand what the culture is about by directly experiencing the culture. With the Etic perspective, an anthropologist can look at the structure of the culture to understand it on a scientific basis. I believe that the Emic perspective is better because I don't think that there is any better way to learn about something than to experience it first hand.
2. The rule about realizing your bias is important so that those beliefs and view can be taken into account when you are analyzing another culture. It is important to have an informant so that you are not a complete stranger and you can at least understand a little about what is going on without making huge assumptions. Finally, you need to let the subjects know what you are doing so that they feel comfortable with you there. If they don't know what you are doing, they may be fearful and act differently.
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