1. Overt Message- If an atom bomb goes off, everyone needs to know what to do. People should duck and cover if they see the flash of the bomb go off.
2. Covert Message- Everyone needs to be prepared for anything that could happen. With the looming dangers, people need to be ready to protect themselves at all times.
3. This is informational. The ad is not trying to convince people to protect themselves. People already know that they have to take precautions, but this is specifically telling them how to.
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