Rhetoric, Persuasion, and Propaganda Quotes

I chose quotes 11, 43, 68, and 76.
Analysis of quote 68:
"Vilify! Vilify! Some of it will always stick." - Pierre Beaumarchais
In this quote, Beaumarchais is addressing anything that is used to persuade someone to think a certain way or convey an idea, be it propaganda, rhetoric, or persuasion in general. To vilify something means to speak ill of, defame, or slander it. When trying to persuade someone of something, there is no guarantee that the message or point you are trying to get across will have any effect on that person or that they will remember your argument in the future. Beaumarchais is suggesting that if you use vilification when doing the persuading, at least some part of your message will get into their mind and stick there. As a result, your argument will be stronger and they may be more easily or strongly persuaded. I believe that he is saying that it is often not enough to persuade people with general tactics like facts and credibility and that sometimes attacking and demeaning something or someone is what it takes to create a very affective argument. An example of this vilification in propaganda is in Germany during WWII. There were many posters and other forms of propaganda made that were demeaning and negative towards Jewish people at that time. Something about this obviously stuck, since many Germans were persuaded to believe the harsh and hateful things that were said about the Jews. This is just one of the many examples of times when vilification in persuasion has caused ideas to stick in peoples' minds and be more effective.